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New Orleans Saints Win Super Bowl, Vegas Benefits from the Game

Posted on February 8, 2010 by Jordan There have been 0 comments

Watched by more than 106 million people, Super Bowl XLIV was the most-watched program in television history. The game proved to be another exciting championship, but instead of seeing more magic from Peyton Manning, we watched as the Super Bowl took a surprising twist. Manning was far from magical while Brees and the Saints, who posted 20-1 odds to win the Super Bowl in August, played the underdog role perfectly. It was a fall from grace for one of NFL's favorite quarterbacks, while it was the rise of Drew Brees, and the return of the New Orleans Saints. The Saints gambled and won on a recovered onside kick, they scored on an interception return and they leaned on a mistake-free Brees to upset the Indianapolis Colts 31-17 on Sunday in Miami.

The biggest betting weekend of the year was a win for Las Vegas because there's was a party all over the city as restaurants were full, bars were full and of course the casinos were full.  With an estimated 30,000 more visitors compared to last year hotel occupancy rate is up to 83 percent, which is 6 percent higher. This means roughly $90 million was made in Las Vegas in non-gaming revenue alone.

Despite an early wagering rush on Indianapolis, results were mixed at Las Vegas sports books. Initial action on the Colts drove the opening line from 31/2 to as high as 6, but most of the late money showed on the Saints as the line closed at 4 and 41/2. A high volume of money-line bets on New Orleans to win straight up at about plus-180 (wager $100 to win $180) cut into the books' profits. Also a proposition wager that hurt the books, paying off about plus-500, was on a successful two-point conversion and Brees passed for one.

The largest reported wager yesterday was a $2 million money-line play on Indianapolis, and it looked good when the Colts went up 10-0 in the first quarter. Spot 10 points to Manning and you would expect to be cashing in, but driving to try to tie the game with just over three minutes remaining, Manning was intercepted by Tracy Porter, who raced 74 yards to secure the win for the Saints and their bettors. The state-wide estimate for gaming revenue is eighty to eighty-five million, but numbers won’t be finalized for a couple days yet.

Aside from the betting, the Super Bowl is the center stage for companies trying to win over consumers with their commercials. Betty White plays football, babies talk about "milkaholics" and a house made of Bud Light cans make audiences laugh throughout the game. Amid the humor Sunday night on CBS, advertisers such as Anheuser-Busch and Coca-Cola also put the focus on their products. Not every commercial was strictly humorous as automaker Toyota aired several ads before and after the game to reassure worried owners after its recalls connected with accelerator problems. Advertisers pay dearly for the airtime from $2.5 million to more than $3 million per 30 seconds.


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